A grounded look at what the academic and management literature associates with intentional personal branding.
Peer-reviewed research has associated intentional personal branding with greater perceived employability and career satisfaction.
Gorbatov, Khapova and Lysova, “The Impact of Personal Branding on Career Success.”
Read the sourceAn interdisciplinary systematic review found that personal-branding research frequently connects intentional branding with career advancement, visibility, differentiation and the development of social capital.
Gorbatov, Khapova and Lysova, “Personal Branding: Interdisciplinary Systematic Review.”
Read the sourceIn a non-random survey of 1,842 managers, 93.1% rated personal branding's impact on professional success as significant or very significant.
This statistic reflects the perceptions of the surveyed managers and should not be interpreted as proof that personal branding directly causes career success.
Smolarek and Dzieńdziora, “Impact of Personal Branding on the Development of Professional Careers of Managers.”
Read the sourceNexa Brand Studio does not guarantee employment, promotions, income or professional opportunities. Cited research describes associations and perceptions, not causal outcomes.